Monday, January 24, 2011

Runway’s Luxury Woven Tartans and Lush Linens Hit SA Fabric Trade

Mavromac delivers the best in luxury fabric – ripped straight from the catwalk
by Guy Little


Menswear trends from Milan and Paris, for Autumn/Winter 2011-12, have dictated looks that are worn-in and countrified.  Pringle of Scotland and Issey Miyake launched runway looks reflective of a man from the outback – donned in checked and tartan coats and casual hooded sweaters.  With this, Mavromac South Africa continues to maintain a lead in stocking the latest in fabric styles and weaves relative to this design trend.   Home to some of the finest luxury branded textiles; Mavromac gives South African creators a chance to indulge in the ultimate luxury of the trend that is woolly, woven and tartan.


Above; Issey Miyake and below; Pringle of Scotland - Mens Fall 2011 Runway - Paris and Milan Menswear Fashion Weeks
Loro Piana’s latest luxury cashmeres and wool blends are now available to South African designers and decorators.  Representing the pinnacle in quality cashmere and wool production, Loro Piana carries the proud label, ‘Made in Italy’.  Piana’s latest range presents an understated mix of simple weaves and detailed tartans - filtered into muted greys, rustic reds, light chocolate hues and ripe grape tints.  There is however, nothing understated about the fabric's structure and weave.  All created using the finest raw fibres, one can indulge in 100% cashmere softness and other wool blends right off the roll at Mavromac. In the same bracket as Piana – UK’s de le Cuona continues to maintain its excellence in producing some of the world’s finest linens. A new range offering linen tartans is a refreshing alternative to the embroidered and more opulent styles synonymous with the brand.



de le Cuona’s offering of tartan-style 100% linen.  Weighty and plush to the touch, de le Cuona’s Aviator design has a rub count of 20 000 and retails from R 2 093.00/m.  Visit www.mavromac.co.za for more information

Tartan cashmeres in a variety of styles from Loro Piana’s Harris design – 90% cashmere and 10% Hair Corshair.  Price per meter available on request.  Visit www.mavromac.co.za for more information

Both Loro Piana and de le Cuona exude the timeless quality that comes with being a luxury brand.  Feed your senses this winter by viewing these ranges at Mavromac.  Visit www.mavromac.co.za; www.delecuona.co.uk and www.loropiana.com for more information.


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