Luxury fashion houses use ‘safe-sex’ as inspiration for expanding on product ranges and brand awareness
By Guy Little
Designer condoms - recently launched by Chanel and Marc Jacobs - have sparked a new trend in luxury brand awareness. The glamour and appeal surrounding these fashion labels now culminates into the promotion of practicing safe-sex. A clever move in sparking new interest and attracting a wider audience; these brands are becoming increasingly aware of global and social trends. Simple and sleek packaging – with the inevitable hefty price tag – the message of self-preservation from these high-fashion flyers is clear. Catchy slogan, ‘Keep It Classy’ by Chanel (above) makes for a more mature approach to safe sex, while Marc Jacobs’ love-letter style packaging (below) offers a personal touch, “Remember, safety first!’
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