Taking a step out of the ordinary – New York designer Emily Rothschild presents a fresh take on medical identification jewellery
By Guy Little
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The Medical Cuff Bracelet expresses one’s medicinal needs, medical condition, or blood type. Current words include Bee Sting, Epinephrine, Penicillin, Insulin, Nut Allergy, Type O, and Love Sick. Visit www.emilyrothschild.com for more information |
A leap ahead of the familiar ‘Medi-Alert’ bracelets and necklaces, Emily Rothschild’s designs combine critical medical information with high-end design. Channelling Pop Art styles – seen specifically in works by Robert Indiana - only adds to the allure of her designs. Large cuffs featuring cut-out typography (above) of specific blood groups and other medical conditions appear as status pieces – appealing to the bold, trending-setting type of person. Rothschild maintains her jewellery should be seen rather than hidden. Another innovation within her range includes a medical locket (below) – housing a 2GB USB flash drive, containing the wearer’s vital information. Amazing how the seriousness of a medical condition can be translated into a striking and stylish piece of designer jewellery. For more information visit www.emilyrothschild.com
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Emily Rothschild has channeled the typographic styles of Pop Artists like Robert Indiana (above). Innovative and modern, the ‘Medical Locket’ (below) could be the 'stylish' key to your survival |
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